Promoting a mobile app

Depending upon mobile application promoters there are some creative ways to promote your mobile application without paying a penny. Some of them are discussed in this article.

1. Microsite: This is one or two-pager showing your app to the web audience. Take cues from Snapchat and Path.
2. Teaser website: Do this a month or two before your launch to collect email addresses of people who would like to know when the app launches.
3. Blogging: Attach it to your microsite. Write interesting content that will draw attention of people to your website.
4. Content Sharing: Use your Twitter, Facebook, Google+ and LinkedIn profiles to promote the app several times in a week.
5. Product video: Make it creative, funny, thought-provoking or personal. Tell the story, but in a way people can identify with.
6. Get press, tons of it: Entrepreneur Neil Patel says: "Press is the best way to kick start your startup, and the best way to get it is to manually reach out to journalists."
7. Contact bloggers who would care. Identify bloggers who write on niches that relate to your app. For instance, a children's app can be pitched to bloggers write for mothers.
8. Apply for awards. Look into awards such as the Kiip Build Fund or The Mobileys. If you win, you also get a ton of press, not to mention winner's booty.
9. Start a podcast. Publish it on iTunes or your own website. Draw content from the niche your app caters to most.
10. Always be collecting emails: Collect potential customer emails through Facebook, Twitter or your website. An email list of people who have opted in is a powerful marketing tool.
11. Post on Pinterest: Use blog images, infographics and visual content from your app to create content on your Pinterest board. You can even use happy customer photos or hold contests.
12. Manually recruit customers: The creator behind Canvsly reaches out to local art schools, libraries and pediatricians to get more customers. Know your audience and find them.
13. Run a contest: For example, you can encourage people to tweet and share content on their social networks promoting your app. A random person every week can win a promo code to download your app for free if it is a paid one.
14. Create a Facebook group: Form a group for people with common interests related to your app's niche so they can meet and socialize regularly. If your app caters to hikers, for example, create a hiking group.
15. Get speaking opportunities: Research events that touch on the topic your app addresses and make an appearance. Start small and get recognized as an authority in the space.